Data Mining Blog Posts

December 2012

Bounce Rates: What Are Hard and Soft Bounce Rates in Natural Search?

Bounce Rates: What Are Hard and Soft Bounce Rates in Natural Search?

Bounce rates can reveal visitor (dis)satisfaction on a web page. We discuss how hard and soft bounce rates provide greater detail and understanding

 

Why Analyse Searchbots Visits? Answer: They May Not Find All Content

Why Analyse Searchbots Visits? Answer: They May Not Find All Content

We discuss how to analyse and visualise searchbots visits, how they can become distracted, and how to help searchbots be more effective.

 

November 2012

How Does the UK Search For Nadine Dorries, AKA, The Jungle Queen?

How Does the UK Search For Nadine Dorries, AKA, The Jungle Queen?

Digging into 2.5 million search queries to examine how the UK populace search for Nadine Dorries, no doubt soon to be the "jungle queen"

 

October 2012

Understanding 2.5 Million Searches: Reality TV, Politicians & Death

Understanding 2.5 Million Searches: Reality TV, Politicians & Death

A research project commissioned by the BBC into how people search for news and politics in the UK, including visualisations and recommendations